A Practical Introduction to Marketing Technology Solutions

by Warren Fabricius | Rockmybrand

If you are interested in digital marketing as a career, or run an SME (Small to Medium Enterprise) and are wanting to effectively manage and grow your business, then this 3-day practical marketing technology workshop is for you.

The Goal

Business Owners
At the end of the 3-day workshop, you will be able to implement an end-to-end marketing strategy for your business and have a deeper understanding of the tools required in order to achieve your business goals.

Students of Digital Marketing or those contemplating a career in digital marketing
You will be able to determine, firstly, if digital marketing is for you. You will have a clear understanding of the disciplines required in order to step into a digital marketing role and will have a basic understanding of the technologies and principles required in order to achieve marketing success.

What we’ll be covering:

BRANDING FOR DIGITAL

How to create or modernize your brand for digital channels.

WEBSITES

  • Choosing your domain name and TLD (Top Level Domain) extensions.
  • Choosing a hosting provider
  • Website Hosting Types
  • FTP (File Transfer Protocol)
  • Working with WordPress / PHP / CSS
    • WordPress installation
    • Themes
    • Plugins
    • Customisation
  • Introduction to SEO (Search Engine Optimisation)
    • On-Page SEO
    • Technical SEO
    • Off-Page SEO
  • Introduction to Google Analytics
    • Setting up your account
    • Deploying your Google Tags
    • Basic analytics and reporting

EMAIL DEVELOPMENT AND MARKETING

  • A look at email marketing platforms
    • Mailchimp
    • Zoho Campaign
    • Hubspot
  • Best Practice Content Layout
  • Best practice design
  • Delivery Times
  • Simple Strategies to improve customer engagement.

SOCIAL MEDIA

  • Choosing the right channels for your industry
  • Defining Your Audience
  • Organic Posts
  • Paid Ads / Promoted Content
  • Social Media Management Platforms and Automation

CRM (Customer Relationship Management)

  • What is a CRM platform and why do I need one?
  • Basic Principles of CRM
  • Setting up a basic structure for capturing customer data
  • Integrating your marketing channels with CRM.

SEM (Search Engine Marketing)

INTRODUCTION TO 3RD PARTY AUTOMATION APPS

  • Google Sheets
  • Mailparser
  • Zapier
  • Hubspot

INTRODUCTION TO CREATIVE DESIGN APPS & RESOURCES

  • Freepik
  • Shutterstock
  • Bannersnack / Creatopy
  • Adobe Photoshop
  • Adobe Illustrator

 

Total Cost: R3 250.00

Interested?

If you are interested in attending the workshop, please leave your details below and we will get back to you with the upcoming dates once the venue has been confirmed.




    I am a: