If you are interested in digital marketing as a career, or run an SME (Small to Medium Enterprise) and are wanting to effectively manage and grow your business, then this 3-day practical marketing technology workshop is for you.

The Goal

Business Owners
At the end of the 3-day workshop, you will be able to implement an end-to-end marketing strategy for your business and have a deeper understanding of the tools required in order to achieve your business goals.

Students of Digital Marketing or those contemplating a career in digital marketing
You will be able to determine, firstly, if digital marketing is for you. You will have a clear understanding of the disciplines required in order to step into a digital marketing role and will have a basic understanding of the technologies and principles required in order to achieve marketing success.

What we’ll be covering:

BRANDING FOR DIGITAL

How to create or modernize your brand for digital channels.

WEBSITES

• Choosing your domain name and TLD (Top Level Domain) extensions.
• Choosing a hosting provider
• Website Hosting Types
• FTP (File Transfer Protocol)
• Working with WordPress / PHP / CSS
  • WordPress installation
  • Themes
  • Plugins
  • Customisation
• Introduction to SEO (Search Engine Optimisation)
  • On-Page SEO
  • Technical SEO
  • Off-Page SEO
• Introduction to Google Analytics
  • Setting up your account
  • Deploying your Google Tags
  • Basic analytics and reporting

EMAIL DEVELOPMENT AND MARKETING

• A look at email marketing platforms
  • Mailchimp
  • Zoho Campaign
  • Hubspot
• Best Practice Content Layout
• Best practice design
• Delivery Times
• Simple Strategies to improve customer engagement.

SOCIAL MEDIA

• Choosing the right channels for your industry
• Defining Your Audience
• Organic Posts
• Paid Ads / Promoted Content
• Social Media Management Platforms and Automation

CRM (Customer Relationship Management)

• What is a CRM platform and why do I need one?
• Basic Principles of CRM
• Setting up a basic structure for capturing customer data
• Integrating your marketing channels with CRM.

SEM (Search Engine Marketing)

INTRODUCTION TO 3RD PARTY AUTOMATION APPS

• Google Sheets
• Mailparser
• Zapier
• Hubspot

INTRODUCTION TO CREATIVE DESIGN APPS & RESOURCES

• Freepik
• Shutterstock
• Bannersnack / Creatopy
• Adobe Photoshop
• Adobe Illustrator

Total Cost: R3 250.00